Porsche Zentrum Chemnitz
Image Creation · 2024/ Overview
Three cars, one studio, one consistent editorial line
For Porsche Zentrum Chemnitz, an extensive image series across three models was created: the Amethyst Metallic, the Irish Green and the special edition with individual Schilderwerk. Each car was documented with precise lighting and a clean compositing setup — from full view to component detail.
The goal was a visual language that conveys the brand’s premium level unadulterated: clean lines, honest colours, no overloaded staging. A ready-to-use asset set for showroom, print and online — directly usable across all brand touchpoints.
/ Project details
/ Challenge
Staging three cars with their own character — Amethyst, Irish Green, Schilderwerk — under one consistent editorial line. Each model needs its own lighting and detail shots while everything must read as one Porsche set.
/ Services
Automotive image creation
Precise lighting, clean lines, honest colours. Each car fully documented — from full view to component detail. Studio and showroom shots, directly usable for print, online and showroom.
Post-production
Capture One for RAW development, Photoshop for finishing. Clean backgrounds, consistent colour profiles across all three cars. Retouching and colour matching to a premium standard.
Content Creation
Editorial outputs for showroom walls, digital channels and print. Complementary motion renderings as short product loops. A complete set that is directly usable across media.
AI-edited
AI-edited
AI-edited
AI-edited
AI-edited
AI-edited AI-generatedAI-edited Media in this project contain AI-generated (video) and AI-edited (photos, source material real) content — labelled per Art. 50 EU AI Act.
/ Solution
Porsche got a complete editorial series of three models — Amethyst, Irish Green, Schilderwerk — with precise lighting and a clean post-production setup. A ready-to-use asset set that works directly in showroom, print and online.
/ Tech-Stack
Studio & showroom setup
Defined lighting with continuous light and flash, precise camera angles, clean background design in the showroom. Capture One tethering with live preview right at the car.
Capture One & Photoshop
RAW development in Capture One, compositing and finishing in Photoshop. Consistent colour profiles, detail retouching and clean colour matching across all three cars.
Editorial-Output
Multi-format delivery: high-resolution stills for print, optimised web versions, showroom display crops. Complementary render clips as short product loops for social and web.
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