Innopan Recruiting
Web · 2026/ Overview
For Innopan, a recruiting funnel for field sales was created — nationwide, mobile first, without a cover letter.
“Is sales more than cold calling for you?” The page speaks to salespeople who want to build relationships with kitchen and bathroom studios, shows product, customer base and everyday work and addresses typical objections right away.
Instead of long forms, candidates answer eight short questions, the CV is optional — applying takes around 60 seconds. The funnel runs on Innopan’s own server.
/ Project details
/ Challenge
Good field sales people rarely search actively and dislike writing cover letters. The task: a page that makes the role clear in seconds and sets the barrier to applying so low that people just do it from their phone.
/ Services
Message
Clear headline, real objections, product and customer base as the argument instead of phrases.
Question flow
Eight questions step by step, CV optional, applying in about 60 seconds.
Tech
Lean page, optimised for mobile, on Innopan’s own server with its own deploy.
[ Views ]
Desktop, laptop, phone
Real screenshots of the live site — responsive down to the detail. Laptop and phone scroll through the page.
/ Solution
Innopan has its own application path for field sales that can be linked from ads and social and takes in applications without hurdles.
/ Tech-Stack
PHP & vanilla JS
Multi-step question flow without a framework, fast on the phone.
Recruiting funnel
Built around objection, benefit and next step instead of a classic job ad.
Own server
Runs on Innopan’s Hetzner server, deployed via SFTP.
[ Contact ]
Your role. Your funnel.
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Steppenwolf LineUp 2027I measure how the site is used (Google Analytics) and whether visitors come from my Facebook and Instagram ads (Meta Pixel) — only with your consent. Without it nothing is measured and no cookie is set for it. Details in the privacy policy