Ute Schmidt Praxis
Web · 2026/ Overview
For Ute Schmidt, an editorial website was created that carries a sensitive topic warmly and trustfully instead of feeling clinical.
Ute Schmidt accompanies people through career reorientation, crises and difficult decisions. The website had to radiate exactly that: calm instead of sales pressure, clarity instead of jargon. A Cormorant Garamond serif for the big statements, Mulish for reading flow, plus an organic colour world of greens and creams instead of the usual corporate blue.
Five independent pages — home, experience & qualification, career coaching, prices, FAQ — plus an own admin area where Ute Schmidt maintains content herself without touching a line of code.
/ Project details
/ Challenge
Coaching websites quickly tip in one of two directions: interchangeable-esoteric or cold-corporate. This site had to avoid both — instead a warm, editorial visual language that builds trust before the first sentence is read.
/ Services
Vibecoding / Editorial Design
Typography pairing of Cormorant Garamond (serif, for quotes and big headlines) and Mulish (grotesque, for body text) — calm, readable, no clinical feel.
Content architecture
Five pages (home, experience & qualification, career coaching, prices, FAQ) plus own admin area with a structured content system — Ute Schmidt maintains texts and images herself.
SEO & contact system
Sitemap, semantic HTML, imprint/privacy GDPR-compliant. Own mail template for the contact form, branded in the practice’s colour world.
Site Pulse, backend & SEO/GEO
Delivered with Site Pulse (GA4, Search Console, PageSpeed, uptime and mail alerts in its own dashboard), a backend for editing content independently and an SEO/GEO foundation: Schema.org markup, clean sitemap and robots, Open Graph, llms.txt — so Google, Bing and AI search find, understand and cite the site.
AI-generated Media in this project contain AI-generated content (labelled per Art. 50 EU AI Act).
[ Views ]
Desktop, laptop, phone
Real screenshots of the live site — responsive down to the detail. Laptop and phone scroll through the page.
/ Solution
Ute Schmidt got a calm, editorial website with its own visual language and content system — she can keep texts, prices and FAQ up to date herself, without technical knowledge. The site carries the topic with the dignity it deserves.
/ Tech-Stack
HTML5, CSS3 & Vanilla JS
Semantic markup, custom properties for the colour world, fluid-responsive layouts. No framework overhead.
PHP-Admin & Content-System
Own admin panel, content structured in content.json — Ute Schmidt edits texts and images herself, without deploy or developer.
Web fonts & mail system
Cormorant Garamond + Mulish self-hosted (woff2), own brand mail template for the contact form.
[ Contact ]
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